Brian Kashman
CEO at BestFit Water
Brian Kashman is a well-established professional in Arizona’s commercial hydration space, known for delivering sustainable water and ice solutions through his company, BestFit Water.
With over 20 years of entrepreneurial experience, he has developed a business approach that blends environmental awareness with dependable service. His consistent focus on innovation, operational efficiency, and customer-driven solutions has had a substantial impact on the hydration services and rental equipment industries.
From Startup to Regional Force
Brian founded BestFit Water in 2009, leveraging years of experience from running a successful vending and coffee service company. His early business background gave him a solid understanding of customer needs, supply chain coordination, and service delivery.
When he entered the hydration market, he leveraged those insights to develop a rental-based business model tailored to commercial spaces. BestFit Water was launched to offer quality water and ice equipment while eliminating the dependence on plastic bottle delivery systems.
The company provides installation, routine servicing, and rental flexibility to accommodate organizations of all sizes. This structure helped retain long-term clients and established a reliable recurring revenue stream.
Since its beginning, the company has grown to support over 500 active locations across Arizona, serving offices, schools, healthcare facilities, and other commercial buildings.
Thanks to a service uptime rate of over 99% and a consistently high 5-star Google rating, the business has earned a reputation for reliability. He also led the company through five consecutive years of 65% year-over-year revenue growth, reinforcing its position as a go-to hydration partner for environmentally focused organizations.
Fostering a Sustainable Approach to Hydration
Sustainability has always been a key part of his vision. As more attention turned to plastic waste and its environmental impact, Brian Kashman saw an opportunity to provide alternatives that offered long-term value. The company’s product offerings—reverse osmosis dispensers, alkaline water systems, sparkling water units, and ice machines—were selected to help reduce the use of single-use plastics.
By replacing bottled water with direct-dispenser models, clients were able to reduce waste and lower emissions tied to plastic production and transportation. This environmentally conscious approach positioned the business as one that combines health, convenience, and sustainability.
His efforts were recognized with industry honors, including the Wellsys Water Chairman’s Club Award in 2022 and the President’s Club Award in 2023. These awards reflected both the company's strong performance and its role in advancing more sustainable hydration models.
Customer Care at the Core
What distinguishes his business model is a strong commitment to customer care over market scale. While many national providers emphasize volume or brand awareness, his focus has remained on offering personalized hydration plans and reliable support.
From initial setup to long-term maintenance, every client receives a solution tailored to fit their space, capacity, and consumption needs.
This focus on tailored service helped the company earn loyalty in a competitive industry. Brian also led the introduction of customer management tools such as Salesforce, which helped streamline service workflows, monitor performance, and improve billing precision. These internal upgrades allowed the company to grow efficiently while maintaining quality.
Additionally, he established a locally based service team to handle maintenance and on-demand repairs. This setup enabled quick response times and reduced equipment downtime—factors that played a crucial role in establishing long-term client trust.
Community Roots and Family Values
The company's direction also reflects Brian's values. Based in Scottsdale, Arizona, he balances professional work with his role as a husband and father. He lives with his wife, their two children, and a dog, often spending time outdoors hiking, skiing, or coaching his daughter in tennis.
His belief in the importance of strong family relationships and being present in day-to-day moments is also part of the company culture. The values of reliability, open communication, and consistency at home are directly reflected in how his business is operated.
He also supports causes that align with his personal beliefs. Through donations and involvement, he has supported organizations such as the Autism Society and St. Jude's Children's Hospital. These efforts reflect his broader mission to contribute to community well-being, both through business and charitable action.
Continuing Business Expansion
Brian Kashman continues to lead BestFit Water with a steady focus on long-term growth, ethical operations, and innovation. His early transition from vending services to hydration solutions aligns with growing trends in environmental responsibility and health.
As the business moves forward, he remains committed to evolving the company’s services to meet shifting customer needs and ecological priorities. Whether through technology upgrades, regional expansion, or stronger customer engagement, his goal remains consistent: to deliver clean, accessible water while reducing environmental impact.
To Know More, Visit:
